Tips, Tricks and Tutorials

Bookstagram for beginners!

Bookstagram – How, What, Why, When, Whatever…

It’s been 2 years since I started my Bookstagram @theguywiththebook which recently crossed 35k. I had no idea there is a thing called Bookstagram and it was just a space for me to keep track of the books I’ve read.

Recently I won the Bookstagrammer of the year award at the London Book Fair and so I decided this would be a great time to share what I’ve learnt over the past couple of years and hopefully this will help you start or better your account!

Well, that’s enough about me, let’s start!

Quick Introduction to Bookstagram.

It’s an online space on Instagram where people post pictures and videos of books and talk all things bookish.

How to setup your Bookstagram Profile:

Instagram Handle

First thing you need to decide on is an Instagram handle which reflects your bookish side. When I started Bookstagram my handle was @thebookpiper (Yes, I know :l) and I kept it because I used to prop my pictures with a book and a pipe I had picked up on a trip to Zambia (Stupid, I know). Later I changed it to @theguywiththebook. When I reached around 500 followers I realized that

A- My handle makes no sense and

B- Not many male book bloggers were around (So I thought it would be smart to let people know) and it helped. So, think about it and chose your Instagram handle smartly.

Profile picture

The next (or maybe even the first) thing that people will notice is your profile picture. Either create a logo for free (I made mine in 5 minutes on the app Canva – you can find it here: Canva) or use a regular picture of yourself or maybe a bookish photo. Whatever makes you happy. Just remember your profile picture is going to be a tiny little circle and sometimes pictures look like a mess in such a small frame.

Instagram Bio

Your bio is the next thing you need to add and what I like is to try and keep it simple (I’ve had messy bio’s before because I didn’t think about it much) but now it’s a clean little bio reflecting the fun side of me, followed by my current read which includes numbers showing how any books I’ve read and the number I want read by the end of the year. Next is ‘Saudi Arabia’ which is where I live. For me this clean and clear bio works but you can experiment with what you like. Just make sure it’s something which reflects your theme of books. Oh, you can add ‘Bookstagram’ to your name as well.


You’ll want your page to look active right away so it’s a good idea to fill up your page with maybe a dozen posts so it looks active. Not many would be interested in a page with 3-6 posts. Next you’ll want people to know about your page and you’ll need to start interacting to attract traffic. This is going to take some time and you’ll have to work on it persistently. I will talk about interactions in a bit.

Content Creation

Irrespective of the type of books you read, Visual content creation is where you need to concentrate the most. Instagram is a visual platform and the most effective way to drive people to your page and make them want to press that blue button is to have visually appealing timeline. Captions come second and will form an important but not equally important part of your post for majority of people. The reason I say this is that on average for me the number of comments are about 50-100 and the number of likes go somewhere between 3k to 6k. Not everyone will be in the mood to have a chat on Instagram PLUS you are not the only one they are following. The average number of accounts 1 user follows on Instagram is 800.

Taking pictures

The main thing you need is a camera, not necessarily a DSLR. Your phone camera will work just fine. You could start your page with a single setup style and take multiple pictures with different books and setups and slowly graduate to different styles. Or you could start and learn on the way to find out what style(s) work best for you. It’s all hit and miss and depends on what you are good at over a period of time. I, personally enjoy taking pictures at the beach or at cafes but sometimes I’m in the mood for a flat lay. I don’t follow a single setup theme because my mind is just very random and I’ve tried but I can’t follow a single theme. I’m slowly trying to learn how to have a color theme my page if not a single style theme. These days I’m regularly using a bookish scarf as a background as I don’t have enough time right now and it actually looks really good!

Photography tips

1- All cameras will give their best shot in natural lighting. If you are taking pictures at home, take pictures as close to the window as possible.

2- Check online when the ‘Golden Hour’ is in your city. This is the time the sunlight is perfectly angled to give a soft lighting environment. If you can, then try to schedule your shoot during this time.

3- Focus on different parts of the image to see which point is giving you the best lit picture.

4- Take multiple pictures from different angles. You’ll be surprised to see how different the same setup looks from different angles. I’ve posted pictures of the same setup from different angles and each of them has a personality of its own.

5- If you need to take pictures at night (I almost never have), do not use direct lighting, use a thin cloth or shower curtain to soften and spread the light.


First thing you might learn on IG is that every day is a new experience. One picture will get a 1000 likes and the next maybe 200. There is no guarantee. So what you need to do is try to control the things you can control. The one thing you can kind of control is to direct traffic to your account.

What I have done over the past is followed a bunch of people on whose posts I like and comment almost every single day. I do this every time I post a picture on my page. I follow around 30 people who post every single day. When they see that I comment almost daily, they naturally return the favor on my posts. Please note I try to be thoughtful in my comments and try to relate it to the caption or picture. Unless I’m really tired or out of ideas I might comment something generic like complimenting the picture posted.

These are connection I have grown and maintained over the past and were only built since I was regular on their pages and got noticed. There are some accounts which are way bigger than mine but they appear regularly on my page as well because I am regular on theirs. So try to give, to get.

United Bookstagram

Many of you might already know, I created a hashtag along with my sister @sumaiyya.books : #unitedbookstagram. This is to support smaller account who have just started on bookstagram. We try to like/comment on posts on the hashtag every single day. Use it, and be active on it. You’ll find some really great accounts who want to engage and grow with you.

I really hope this helps you if you are starting out. I honestly don’t know if any of this information is new to anyone, since these are almost basic tools/tips that I use daily which makes it seem like general knowledge!

If you liked this post, please subscribe to my blog here and do share this post and help your fellow bookstagrammers!

Happy Reading!



69 thoughts on “Bookstagram for beginners!”

  1. Thank you for all the awesome tips!! These are actually quite helpful ^_^
    I started my bookstagram account recently and I’m definitely going to be trying some of these myself. ☺️

    Liked by 1 person

  2. This was such a helpful post.. I have been on bookstagram for a while but never did it very seriously. These tips are going to be so helpful as I am in the mood to get my booksta love on track 😀
    This time it will be serious business.. 😉 Bookstagram and Blog will be on point! 😛
    Thank you for writing this post! 🙂

    Liked by 1 person

  3. This was very helpful.
    I’ve always wondered if what i started out as a hobby even means anything. Especially when friends and family ask me what i’m doing with my life 🤨 But this was a real pick me up. Hope we get to see more of these

    Liked by 1 person

  4. LOL “Mom takes me seriously now” 😂
    Anyway,thank you for the post! This is really helpful.💕 I like leaving comments on people’s photos but I always feel like I might annoy them if I comment on the regular.😣

    Liked by 1 person

  5. Very helpful… I read many books but never thought of bookstagram… however I have one query… I read books exclusively on Kindle… and have not seen bookstagram only of people reading on kindle… your views will help!!

    Liked by 1 person

  6. This was such a helpful guide! I have a bookstagram myself and even though I’m not particularly concerned with having many followers (like yourself, I started mine to keep track of what I read and because I like pretty pictures), it was very interesting to read what makes the “bookstagram aesthetic”. And I really appreciate that you take the time and effort to help smaller accounts. Have a blessed day!

    Liked by 1 person

      1. *these not this 😅
        And yes, I’m sure it will. Love and appreciate the effort you and your sister have put in to involve and help other bookstagrammers, it really helps us beginners. 😊

        Liked by 1 person

  7. I’ve been on Bookstagram for some time now but something in me was just off and all I wanted to do was observe. And that I did for more than a couple of months. But now I think I’m ready. Well, at least for now I am!

    This was the most gentle and much needed reminder now that I want to get back in the saddle!

    Thank you Faroukh 🙂

    Liked by 1 person

  8. Hey I only found out about Bookstagram tonight and in searching for information on how to use it, I found your post. At the end you wondered if any of what you wrote would be new to anyone and I can assure you a lot of it was for me. I am an author and I want to start using Bookstagram. Your post has really enlightened me and given me a much better idea about where to begin. Thank you.

    Liked by 1 person

  9. Thank you so very much. I have a question that may seem very silly…. I have personal account that I had put all my book post on originally just for myself. Now that I want a separate bookstagram account, would it be ok to move all those old post from my other account to my new one? Is it ok to fill up my new account with older pics from my personal account?

    Thanks, 🙂

    Liked by 1 person

  10. I’m just about to dip my toe into the bookstagram world so your advice is going to be super useful. My main concerns are about the frequency of updates you need to do to get traction. How often would yiu say you need to post?

    Liked by 1 person

    1. I think daily works best, but obviously it’s not practical for everyone to have daily content. One thing I do to make sure I have content to post is take a lot of pictures and have them in reserve. If I’m unable to take pictures, I use one from my reserve 😊


      1. thats a great piece of advice to have a reserve stock of photos. I can see that makes sense where you can take a batch of photos using the same background or props (your scarf for example). Thanks for the advice


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